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Friday, January 27, 2006

 

Super 14: Gilbert launches new jersey

Buy it for your child, buy it for your girlfriend, buy it for your Dad, just BUY IT! It looks super, it's worn by supermen, and c'mon, it's down right sexy!

Gilbert South Africa, the worldwide brand synonymous with rugby, confirmed its sponsorship agreement to provide rugby apparel and equipment to the Blue Bulls Company and unveiled a new-look Vodacom Bulls rugby jersey for the 2006 Vodacom Super 14 season at the official launch at Loftus Versfeld in Pretoria today.
Custom designed by Gilbert SA, the new jerseys were created from Xactive, a modern moisture management (MM) fabric which has fibres within the core of the yarn which expands and contracts depending on the body heat of the player.

Players will gain optimal performance benefits from the new jerseys which offer breathability and greater air flow keeping players cooler, improved comfort, durability and a performance fit.

“As a leading rugby brand, Gilbert is proud of its partnership with one of South Africa’s most prominent rugby teams. The jerseys were developed to meet with the player’s requirements and conditions in which Vodacom Super 14 matches are played, and include an exciting combination of progressive detailing and technological innovation to withstand the rigours of the game,” says Eric Ichikowitz, Managing Director, Gilbert SA.

“We would like to thank Gilbert for extending the sponsorship agreement from the Vodacom Blue Bulls to include the Vodacom Bulls. Their commitment to rugby and development is immense and has remained consistent over the years,” says Stephan Pretorius, CEO, Blue Bulls Company.

The logo of the main team sponsor, Vodacom, will remain emblazoned across the chest in white on both the home and away jerseys.

“The progressive identity of the new squad will be evident through the new Vodacom Bulls jersey. It is imperative for the team to feel proud of wearing the jersey that enhances their performance and will further motivate them during the hectic Vodacom Super 14 season,” says André Beyers, Managing Executive, Advertising and Brand Management, Vodacom.

The all inclusive sponsorship agreement between Gilbert and the Vodacom Bulls and Vodacom Blue Bulls teams for the next five years will see Gilbert generating maximum revenue from the brand exposure through commercial activities. Some of the activities include amateur rugby, active development programmes, coaching clinics and other events to further promote rugby in the region.

Finishing third on the Vodacom Super 12 2005 log, the Vodacom Bulls team are looking forward to kicking off their 2006 season in the new improved and redesigned jerseys.

Providing a more figure hugging profile and a major technological innovation, the design of the new jersey is two-fold. Firstly, the tighter fit of the jersey will assist in quicker evaporation of moisture and will also reduce the chance of a grab tackle as a player squeezes through a gap in the defence.

A more noticeable change to the previous seasons jerseys are the actual graphic designs of the jerseys. Gilbert has invested in a new technology that allows High Definition Printing (HDP) on a wide range of performance fabrics.

“The HDP technology has allowed a very unique design to be used and is a first for Vodacom Super 14 rugby. The design features a fading pattern that is only achievable using the HDP technique which not only creates a stylish look, but is virtually impossible to replicate,” says Jamie Hassard, Business Development Manager, Gilbert SA.

Counterfeit products have been an issue for the Blue Bulls Company and its sponsors for many years. Gilbert has taken a huge step to eliminate this problem through the use of HDP technology.

Further to Gilbert’s sponsorship of the Vodacom Bulls jerseys, they will supply twenty-three players of the current squad with footwear, shoulder protection and head guards. The range of Xact rugby boots and protective wear is considered to be the ultimate rugby specific on-field wear.

The Vodacom Bulls players will don their new jerseys for their first Vodacom Super 14 game against the Vodacom Cheetahs in Bloemfontein on Friday, 10 February 2006.

The new home and away Vodacom Bulls replica jerseys will be available from all leading Gilbert retailers from Thursday 19 January 2006.
Comments:
I want a Bafana Bafana jersey!!  
clayton, all i can sayt is that our soccer is so far behind its actually scary...

i am so tired of supporting SA teams. and all these commentators are so diplomatic... i was amazed at how bad they played, it seemed as if they were not interested in winning... the whole lot of them. with the exception of the keeper, marlin, and maybe benny & elrio v heerden.
 
This comment has been removed by a blog administrator.  
nice looking jersey.  
True WPW,i really REALLY want to support them simly because they are the SA team,but they make it so DAMN hard,i really couldnt care if they play well and lose,tough shyte! but to play so crap is a disgrace!  
PA - I agree. I reckon the SA teams at the very least have the nicest jerseys in the comp.  
This sucks. I've had to buy a new jersey every year for the last three years. At R500 a jersey, it's not funny for a brandy drinking boere thug anymore!  
It is a good looking jersey

Congrats Bulls & Gibert

Snot Aldo- your Bud DavidS is telling us everyday how stinking rich the Gauteng people is

Just buy the damn jersey
 
Eish OO, that's harsh. He must be from a different part of Gauteng. If I buy one more Bulls jersey, my wife's gonna kill me. Why you so rude today? hehe  
I am not rude Aldo just giving it a bit to our resident Hoggenheimer

Mr Lawyer DavidS

see that the rest of the country (couzins) is PissPoor

But it is a good looking jersey- pity it is not in Orange though ;-)
 
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