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Monday, January 30, 2006

 

General Discussions: Canterbury of New Zealand

Canterbury of New Zealand are one of the world's leading rugby brands.

They currently manufacture the Springbok's rugby jerseys and pay SARU to the tune of R135m for the priviledge. Their contract lasts until the end of 2009, a contract they took over from Nike.

The company is basically owned by Professor David Teece, who gained his chair at the University of California, Berkeley at the age of 34.

He is also director of it's Institute of Management, Innovation and Organisation (IMIO). Teece is a New Zealand born and raised citizen of the United States and regarded as one of the founders of strategic management, being listed by Accenture as being in the Top 50 business thinkers in the world.

Canterbury of New Zealand almost seems to be a side-line for him, look him up, his CV is pretty awe-inspiring (http://www.haas.berkeley.edu/faculty/pdf/teece.pdf).

Here follows a brief history of the company:

Canterbury of New Zealand is located in the Canterbury province of New
Zealand and had its beginnings in the late 1880’s and when two family
companies joined forces in 1904 the foundations of the Canterbury of New
Zealand brand were laid. For many years Canterbury of New Zealand was a
major part of the Lane Walker Rudkin group of companies and was formed to
market the “Canterbury of New Zealand” brand. The company that started
making knitwear in the Canterbury of New Zealand province of New Zealand is
now known as “Canterbury of New Zealand” and is recognised as the number one
rugby apparel brand in the world.

The brand is distributed widely around the world focussing on rugby playing
nations. The head office is based in Christchurch (the capital of the
Canterbury province) on the South Island of New Zealand. There are
operations in Brisbane, Australia; Manchester, United Kingdom; and Cape
Town, South Africa. The brand is also manufactured and marketed in Japan
under licence by Canterbury of New Zealand Japan. In New Zealand, Australia
and Asia the company has dedicated specialty stores which sit alongside duty
free, sports, department, and menswear stores.

No other apparel company in the world has the same singular focus on rugby
as Canterbury of New Zealand. Canterbury of New Zealand built its
foundations in club rugby, the grass roots of the game, and while it outfits
high profile international sides such as Australia, Scotland, Ireland, Fiji,
Japan and Canada, it has never lost sight of its beginnings.

It was a chance request by a friend of one of the company’s founders that
led the company into manufacturing rugby jerseys. The avid rugby player
wanted to see if the company could produce a playing jersey that would not
only be tough enough to withstand the rigours of the game, but would also be
comfortable and stylish.

In fact, Canterbury of New Zealand made its jerseys so well that word soon
leaked out to other rugby playing nations. Canterbury of New Zealand jerseys
found their way all over the world including North America where they became
just as desirable off the field as on. During the late 1970’s the Canterbury
of New Zealand jersey became a hot item in the North American casual wear
market.

Whilst the growth of ‘lifestyle’ clothing for the company has been nothing
short of fantastic, to be successful off the field Canterbury of New Zealand
recognises that it must remain the champion on the field. No other apparel
company in the world has the same singular focus on rugby as Canterbury of
New Zealand.
Comments:
Heheheh
Jerseys have come a long way!
In my days playing Koshuis Rugby at Maties (previous century!) Craven had this idea of a tight fitting synthetic garment with no collar. They were 'safer' but with no absorption all the sweat ran into your shorts.
 
there are loads of their gear on Ebay but I have just seen an awesome shirt there. RWC sevens 1997 HongKong. Comes in a wooden glass display case with cert. As it was limited edition kit, don't think I can afford it. Anybody knows where I can get one ?  
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